Our mission statement is:
"Building lasting relationships with our partners and employees while serving the recreational and travel community. Our core values shall be based on Honesty and Integrity and Service to the Community."
On October 11th, 1978 the dreams of Chuck and Mary Cox became reality when they opened the doors to Hampton Roads Harley-Davidson®. They were motorcycle enthusiasts and anxious to see where this next ride would take them. It began with a bumpy start as Harley-Davidson® was AMF Harley-Davidson® at the time, a product not well liked by the riding community, but they stuck it out, stood by this amazing product and watched their dream become a true to life legacy. By 1990, their second full service dealership, Southside Harley-Davidson®, opened its doors on Witchduck Road in Virginia Beach, VA.
Without skipping a beat and just one short year later Harley® Haven, a clothing and collectible store, opened on the oceanfront Atlantic Avenue in Virginia Beach. Good times, great customers and a support system like no other allowed each store to thrive and grow into a successful conglomerate. Tragedy struck the family, that is Hampton Roads Harley-Davidson® in 1996 with the loss of Chuck Cox. For anyone who knew Chuck he was a phenomenal person. He was an inspiration as a businessman, a dedicated husband, father, brother and friend. He is missed every day. Mary continued on her journey to success by maintaining ownership and expanding the corporation in 1999 with the addition of Revolutionary Harley-Davidson® in Williamsburg, VA and Virginia Beach Harley-Davidson® on another section of the oceanfront in Virginia Beach, VA in 2006. These five dealerships and the staff that resides within them are more than a corporation, they are family. They have made it their personal mission to provide each and every customer with the highest level of quality and customer service that can be provided. The consistency of the customer service and the many long-standing relationships built over the years is further indication that Hampton Roads Harley-Davidson®, Inc. is YOUR legendary Harley® dealer!
So, stop on by the Yorktown Harley-Davidson® motorcycle shop or and give us a try, challenge us to provide you with the best experience in buying a new CVO™, Dyna®, Softail®, Sportster®, Street™, V-Rod®, Trike or Touring motorcycle, getting your current Harley-Davidson® serviced, or even sprucing up that Harley® you love with some accessories. Get yourself on the road to fun!